The above headline for the online version of an article that appeared in the print edition of Auckland’s Metro Magazine (the original article appeared under the name "The first comprehensive* New Zealand kombucha tasting") certainly caught our attention a couple of weeks ago when it appeared online.
After reading the opening paragraph, they definitely had our attention:
“The first comprehensive* tasting of every bottle of buch in the country, blind-tasted by Metro.
(*One prominent brand wished not to be included in this tasting lest it become associated with inauthentic buch. A couple of others just didn’t reply).”
“So, where did our WabiO kombucha score in the opinion of the esteemed tasters of the lifestyle magazine?” we wanted to know. The answer was a bit sobering.
No, WabiO kombucha did not appear near the bottom of the list – we didn’t appear at all.
But, but, but… Wasn’t this supposed to be the first “comprehensive tasting of EVERY kombucha in New Zealand"? Why was WabiO not included? (And no, we were neither the one refusing inclusion nor did we ignore inquiries by the magazine.)
After closer look at the "comprehensive" list of every kombucha in New Zealand, it started to dawn on us: this list was far from comprehensive and nowhere near the full list of kombucha made in New Zealand.
But let us explain...