But let me explain...
I don't know whether you've tried our kombucha yet, but one type of feedback that we receive over and over again is that of amazement. Amazement about what we are creating - creating by hand and with heart. From the content of the bottle to the artwork of our labels - it all follows our vision of creating art, our art.
When you drink Wabi O Kombucha, you give us the opportunity to share something with you that we strongly believe in. You allow us - that is Warren if you're in the US and me, Jo, if you're in New Zealand - to touch you with our art. It's not art in the traditional sense, but the resulting creation of our heart and soul.
We strive to make the best kombucha in the world - and we don't let 'economics' or 'standardization' or 'mass appeal' water down and dilute our art. We don't believe in adding fruit juice or other flavouring agents to our kombucha - we don't have anything to mask or hide. Our kombucha wears its heart on its sleeve, so to speak.
The beauty of small batch production is the small variations between batches. What would be the horror for producers of standardized products is our excitement. Just yesterday I got a call from one of the lovely Piko staff and was congratulated on the latest batch of our Wizard kombucha which was 'absolutely amazing, by far the best so far'. And it's not like she didn't like this particular kombucha before - it was just that THIS particular batch was stellar. Sure, there's something comforting and easy about standardized products (like teabags, for example), but there's no art, no surprise in them. And it's exactly that surprise that touches and inspires people.
Up here for dancing: Enjoy yourself and have fun doing what you love!
The only real principle we have as a company is this:
Have fun with what you do - or stop doing it.
We don't have to brew kombucha (and it's often pretty hard work doing it) - but we love to create fantastic tasting drinks that are good for your well-being. If we didn't enjoy making them they wouldn't be what they are. And, as per our one principle, we wouldn't continue making them.
We don't paint or make music, our artistic expression is kombucha. And it is a privilege to be able to share our art with you. You are our motivation to perfect our art, to soar to new heights. And we thank you for that.